Editorial

Associate Professor Jo Caust

Abstract


Welcome to both former subscribers of the journal in its original format, and to new readers accessing the journal for this first time, given the benefit of open access. In this edition of the Asia Pacific Journal of Arts and Cultural Management, we present a range of papers and views about aspects of arts and cultural management and cultural policy issues in the Asia Pacific Region. However from now on, we will also be open to including articles that are not just related to issues in this region. In this edition there are four academic papers and one industry paper. Christine Burton and Janette Griffin have written a paper about the social impact of small museums using a case study approach. In their paper they discuss the challenges and complexities involved in evaluating, from a methodological perspective, the social capital of museums in the community. They focus on the impact of three different museums, a heritage museum, a coastal museum and an indigenous museum in Australian locations and compare and contrast different aspects of their relationship to their community. They also consider the stated and realised mission of the organisations and evaluate the success or otherwise of each institutions' relationship to their community as well as their goals and outcomes. Shang-Ying Chen addresses the governance of particular Taiwanese Arts Organisations in her paper. Chen believes effective governance is critical to the success of arts organisations and is therefore curious to see how selected arts organisations approach governance and how effective it is seen to be. She concludes that while good governance is recognised as necessary for most of the organisation included in the study and that most organisations have boards that provide an appropriate range of skills and expertise, there are also no schemes in place that will provide training/education in how to achieve this goal. For instance there was a lack of board orientation, evaluation or training evident. There was also some confusion about who boards were responsible to and their relationship with their community was not fully understood. Masaki Katsuura looks at public participation in arts and cultural activities in Japan using a statistical approach employing data that has become available from the 'Survey on Time Use and Leisure Activities' undertaken by the Statistics Bureau of the Japanese Ministry of Internal Affairs and Communication. His intent is to interpret the Japanese data and see if it compares to similar studies undertaken in Western countries such as the United States or Australia. Katsuura does this by undertaking an estimate of binary regression models (logit models), using primarily participation/non-participation as the dependent variable, and personal and household characteristics as independent variables for the arts and cultural activities surveyed. He concludes interestingly, that most of the results with regard to the effects of education, income, age, occupation and education of children on arts participation, prove to be similar to previous research in Western countries. Brett Adlington discusses here the challenges facing regional galleries which have been a particular area of infrastructure growth in Australia over the past decade or more, as a result, he argues of an active approach to regional cultural planning. He notes therefore the significant amount of money going into the development of new cultural infrastructure, particularly regional galleries, but without necessarily sufficient funds made available to operate them. They are then urged to raise other sources of income, rather than be dependent on local, state or national government for support. Adlington discusses the impact of therefore of the economic paradigm on the sector. He argues that the present economic framing is not necessarily useful for a sector, which is seen as having an important community role, but is not given enough resources to successfully meet it. In the Industry section, Lauren Stadler has undertaken a study of single ticket buyers at the Sydney Symphony Orchestra (SSO). This study questions how to re-engage single ticket buyers in committing themselves to more than the one concert. Stadler looks at various ways other arts organisations including orchestras nationally and internationally, have addressed this issue and how successful they have been. She then undertakes a survey of various approaches undertaken by the SSO and evaluates their success or otherwise. She concludes that a direct discounted offer delivered to an audience member by direct mail, is the most successful marketing tool currently being used. This is a useful survey for orchestras interested in assessing the likely impact of marketing approaches to increase revenue and attract new audiences. However Stadler notes that orchestras are still grappling with different expectations and knowledge of the single ticket buyer, in terms of effective marketing for the future. Associate Professor Jo Caust Managing Editor Asia Pacific Journal of Arts and Cultural Management August 2008

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Asia Pacific Journal of Arts and Cultural Management; ISSN 1449-1184
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