Arts Management Curriculum Development: A Case Study of Viet Nam in a Market Economy

Tim Doling

Abstract


Since the inception of the social, economic and political reform programme known as doi moi ('renovation') in 1986, Vietnamese cultural managers have found themselves operating in a new and harsh environment. Salaries and retainers for key staff of state cultural agencies remain, but hitherto generous operating budgets have been slashed and in some cases abolished altogether in accordance with the new policies of 'socialisation' (xa hoi hoa), which require cultural cadres to diversify their sources of financial support. Recognising that few Vietnamese cultural managers have the training or experience to exploit the opportunities of the growing market economy, the Ministry of Culture and Information has embarked on a four-year Ford Foundation-funded project to develop arts and heritage management curricula in Viet Nam. Visiting Arts, the UK's national agency for developing awareness and promoting cultural relations through the arts, is acting as adviser to the Ministry on this project.

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Asia Pacific Journal of Arts and Cultural Management; ISSN 1449-1184
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